This change was visible not only with conversions but also with consideration campaigns. Once that algorithm shift happened within the traffic campaigns and started to settle, I noticed a really big uptick in ROAS and overall performance on my clients’ campaigns where we were running keyword only campaigns.

I have been raving about Pinterest search ads since the algorithm shift when Pinterest changed traffic ads to a consideration budget optimization method that was implemented in February 2021. I am going to walk you through a low-budget ad strategy that I used and show you how you can use it too. If you are interested in advertising on Pinterest and you want to do it more affordably, read on. “Can you do a video on how to use ads when you don’t have a huge budget to spend? I just want to test them, but I don’t know where to start.” I recently got a question from a subscriber (Laura) which prompted this post. What are Pinterest search ads & can you use them to get lower cost leads? I am going to show you the results I got after running 30 days of search only ads on Pinterest at a mere $5 per day. How to test Pinterest Advertising Strategy without spending a fortune?

Pinterest without ads